» Privacy Policy

Liability for Content

The content of our pages has been created with the utmost care. However, we cannot guarantee the accuracy, completeness, or timeliness of the content. As a service provider, we are responsible for our own content on these pages in accordance with § 7 (1) TMG (German Telemedia Act) under general laws. According to §§ 8 to 10 TMG, as a service provider, we are not obligated to monitor transmitted, stored, or third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information under general laws remain unaffected. Liability in this regard is only possible from the point at which we become aware of a specific legal violation. Upon becoming aware of any such legal violations, we will promptly remove the affected content.

Liability for Links

Our offering contains links to external third-party websites, whose content we have no influence over. Therefore, we cannot assume any responsibility for these external contents. The provider or operator of the linked pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of the link. Illegal content was not identifiable at the time of linking. However, a permanent content control of the linked pages is not reasonable without specific evidence of a legal violation. Upon becoming aware of legal violations, we will immediately remove such links.

The content and works created by the site operators on these pages are subject to German copyright law. Reproduction, editing, distribution, and any type of exploitation beyond the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this page are only permitted for personal, non-commercial use. As far as the content on this page was not created by the operator, the copyrights of third parties are respected. Third-party content is marked as such. If you become aware of any copyright infringement, we ask for appropriate notification. Upon becoming aware of any legal violations, we will immediately remove such content.

Data Protection

The use of our website is generally possible without providing personal data. As far as personal data (e.g., name, address, or email addresses) is collected on our pages, this is always done, where possible, on a voluntary basis. These data will not be passed on to third parties without your explicit consent.
Please note that data transmission over the internet (e.g., when communicating via email) may have security vulnerabilities. Access by third parties is not possible.
We expressly object to the use of contact data published within the scope of the imprint obligation by third parties for sending unsolicited advertising and informational materials. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

General Information

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any information that can be used to personally identify you. For detailed information on the topic of data protection, please refer to our privacy policy, which is listed below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find the contact details of the operator in the imprint of this website.
How do we collect your data?
Your data is collected in part by you providing it to us. This may include data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g., internet browser, operating system, or time of page access). The collection of this data happens automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior to improve the website and optimize the user experience.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time, free of charge. You also have the right to request the correction, blocking, or deletion of this data. For questions regarding data protection, you can contact us at any time using the address provided in the imprint.
Furthermore, you have the right to file a complaint with the relevant supervisory authority if you believe that the processing of your data violates data protection laws.

Analysis tools and third-party tools

When visiting our website, your browsing behavior may be statistically analyzed, especially through the use of cookies and analysis programs. This analysis is generally anonymous, and your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information on this is available in the privacy policy.

General Information and Mandatory Information

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations as well as this privacy policy. When using this website, personal data will be collected. This privacy policy explains what data we collect, how we use it, and for what purpose.

Revocation of your consent to data processing

Many data processing operations are only possible with your explicit consent. You can withdraw your consent at any time. A simple email is sufficient for this. The legality of the data processing carried out up until the revocation remains unaffected by the withdrawal.

Complaint to the relevant supervisory authority

In case of data protection violations, the affected person has the right to lodge a complaint with the relevant supervisory authority. The supervisory authority for data protection issues is the data protection officer of the state in which our company is located. A list of data protection officers and their contact details can be found at the Federal Commissionerfor Data Protection website.

Right to data portability

You have the right to request that data we process based on your consent or in the performance of a contract be provided to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done where technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the browser’s address bar changing from “http://” to “https://” and by the lock symbol in the browser bar.

Encrypted payment transactions on this website

If, after concluding a contract, there is a need to transmit your payment details (e.g., bank account number for direct debit), these will be needed for payment processing.
Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively over an encrypted SSL or TLS connection. An encrypted connection is evident when the browser’s address bar changes from “http://” to “https://” and the lock symbol appears in the browser bar.

Information, blocking, deletion

You have the right to receive, free of charge, information about your stored personal data, its origin, the recipient, the purpose of processing, and, where applicable, the right to correct, block, or delete this data. For questions regarding your personal data, you can contact us at any time using the address provided in the imprint.

Objection to unsolicited advertising emails

We hereby expressly object to the use of contact data published within the framework of the imprint obligation for sending unsolicited advertisements or informational materials. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of promotional information, such as spam emails.

3. Data collection on our website

Our websites use cookies. These do not cause any harm to your device and do not contain viruses. Cookies are used to make our offer more user-friendly, effective, and secure. They are small text files stored on your device and managed by your browser.
Most of the cookies we use are so-called “session cookies,” which are automatically deleted after your visit. Other cookies remain on your device until you delete them. These cookies allow us to recognize your browser on your next visit.
You can set your browser to inform you about the setting of cookies, allow cookies only in specific cases, or generally exclude the acceptance of cookies, as well as activate the automatic deletion of cookies when closing the browser. Please note that disabling cookies may limit the functionality of this website.
Cookies that are necessary for carrying out the electronic communication process or for providing certain functions you require (e.g., shopping cart function) are stored on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the storage of cookies to ensure the technically error-free and optimized provision of their services.
Other cookies (e.g., for analyzing your browsing behavior) are stored separately in this privacy policy.

Server Log Files

The provider of this site automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:
• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of the server request
• IP address
These data are not merged with other data sources. The basis for data processing is Article 6 (1) (b) GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Contact Form

If you send us inquiries via the contact form, we will store the information you provide in the form, including the contact details you enter there, for the purpose of processing your inquiry and for follow-up questions. We do not share this data without your consent. The processing of the data entered into the contact form is thus based solely on your consent (Article 6 (1) (a) GDPR). You may withdraw your consent at any time by sending us a simple email. The legality of data processing up until the withdrawal remains unaffected by the withdrawal. The data you enter in the contact form will remain with us until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Registration on this Website

You can register on our website to use additional features of the site. We only use the data you enter during registration for the purpose of providing the respective offer or service for which you have registered. The mandatory fields requested during registration must be completed. Otherwise, we will reject the registration.
For important changes, such as changes to the range of services or technically necessary changes, we use the email address provided during registration to inform you.
The processing of the data entered during registration is based on your consent (Article 6 (1) (a) GDPR). You may withdraw your consent at any time by sending us a simple email. The legality of the data processing carried out up until the withdrawal remains unaffected by the withdrawal.
The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.

Registration via Facebook Connect

Instead of registering directly on our website, you can register via Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
If you choose to register via Facebook Connect and click the “Login with Facebook” / “Connect with Facebook” button, you will be automatically redirected to the Facebook platform. There you can log in with your login data. This links your Facebook profile with our website or our services. Through this connection, we gain access to the data you have provided on Facebook. These include:

• Facebook name
• Facebook profile and cover photo
• Facebook profile picture
• Email address stored on Facebook
• Facebook ID
• Facebook friends list
• Facebook Likes (“Like” actions)
• Date of birth
• Gender
• Country
• Language

This data is used to set up, provide, and personalize your account. For further information, please refer to Facebook’s terms of use and privacy policy, which can be found here: Facebook Privacy Policy and Facebook Terms.

Comment Function on this Website

For the comment function on this site, along with your comment, we also store information about the time of comment creation, your email address, and, if you do not post anonymously, the username you have chosen.

Storage of the IP Address

Our comment function stores the IP addresses of users who write comments. Since we do not pre-check comments before publication, we need this data to take action in the event of legal violations such as insults or propaganda against the author.

Subscription to Comments

As a user of the site, you can subscribe to comments. You will receive a confirmation email to check if you are the owner of the provided email address. You can unsubscribe from this function at any time via a link in the info emails. The data entered during the comment subscription will be deleted in this case; if you have transmitted this data for other purposes and elsewhere (e.g., for subscribing to a newsletter), it will remain with us.

Retention Period of Comments

The comments and associated data (e.g., IP address) are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., defamatory comments).

Legal Basis

The storage of comments is based on your consent (Article 6 (1) (a) GDPR). You may withdraw your consent at any time by sending us a simple email. The legality of the data processing carried out up until the withdrawal remains unaffected by the withdrawal.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only as far as necessary for the establishment, content, or modification of the contractual relationship (inventory data). This is done based on Article 6 (1) (b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures. Personal data about the use of our websites (usage data) is collected, processed, and used only to the extent necessary to enable the user to use the service or to bill for it.
The collected customer data will be deleted after the completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Data Transfer for Contract Conclusion in Online Shops, Retailers, and Goods Shipping

We only transfer personal data to third parties when this is necessary for the contract execution, such as to the companies entrusted with the delivery of the goods or the credit institution responsible for the payment processing. Further transfer of data does not occur unless you have expressly consented to it. Your data will not be transferred to third parties for advertising purposes without your express consent.
The basis for data processing is Article 6 (1) (b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures.

Data Transfer for Contract Conclusion for Services and Digital Content

We transfer personal data to third parties only when this is necessary for the contract execution, for example, to the credit institution responsible for payment processing.
Further transfer of data does not occur unless you have expressly consented to it. Your data will not be transferred to third parties for advertising purposes without your express consent.
The basis for data processing is Article 6 (1) (b) GDPR, which permits data processing for the fulfillment of a contract or pre-contractual measures.

4. Social Media

Sharing Content via Plugins (Facebook, Google+1, Twitter, etc.)

The content on our pages can be shared in social networks such as Facebook, Twitter, or Google+ in compliance with data protection regulations. This site uses the eRecht24 Safe Sharing Tool for this purpose. This tool only establishes a direct connection between the networks and users when the user actively clicks one of these buttons.
No automatic transfer of user data to the platform operators occurs through this tool. If the user is logged into one of the social networks, an informational window appears when using the Social Buttons of Facebook, Google+1, Twitter, etc., where the user can confirm the text before sending.
Our users can share the content of this page in social networks in compliance with data protection regulations, without complete browsing profiles being created by the operators of the networks.

Facebook Plugins (Like & Share Button)

Our pages include plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like” button (“Gefällt mir”) on our page. An overview of the Facebook plugins can be found here: Facebook Developer Plugins.
When you visit our pages, a direct connection is established between your browser and the Facebook server via the plugin. This enables Facebook to receive the information that you visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We point out that we, as the provider of the site, have no knowledge of the content of the transmitted data and how they are used by Facebook. For further information, please refer to Facebook’s privacy policy: Facebook Privacy Policy.
If you do not wish Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook account.

Twitter Plugin

Our pages integrate features of the Twitter service. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visited are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter. We point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data and how they are used by Twitter. For further information, please refer to Twitter’s privacy policy: Twitter Privacy Policy.
You can change your privacy settings on Twitter in your account settings here: Twitter Account Settings.

Google+ Plugin

Our pages use features from Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Collection and Disclosure of Information: Using the Google+ button, you can publish information worldwide. By using the Google+ button, you and other users

Instagram Plugin

Our pages integrate features from the Instagram service. These features are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how Instagram uses them.
For more information, please refer to Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

Tumblr Plugin

Our pages use buttons from the Tumblr service. The provider is Tumblr, Inc., 35 East 21st St, 10th Floor, New York, NY 10010, USA.
These buttons allow you to share a post or page on Tumblr or follow the provider on Tumblr. When you visit one of our websites containing a Tumblr button, the browser establishes a direct connection with Tumblr’s servers. We have no influence over the scope of data Tumblr collects and transmits through this plugin. As of the current state, the user’s IP address and the URL of the visited website are transmitted.
Further information can be found in Tumblr’s privacy policy at: https://www.tumblr.com/policy/de/privacy.

LinkedIn Plugin

Our website uses features from the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA.
Each time one of our pages containing LinkedIn features is accessed, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our pages with your IP address. If you click on the “Recommend” button from LinkedIn and are logged into your LinkedIn account, LinkedIn can associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or how LinkedIn uses them.
For more information, please refer to LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

XING Plugin

Our website uses features from the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Each time one of our pages containing XING features is accessed, a connection to XING’s servers is established. To our knowledge, no personal data is stored in this process. In particular, IP addresses are not stored, nor is user behavior analyzed.
Further information on data protection and the XING Share Button can be found in XING’s privacy policy at: https://www.xing.com/app/share?op=data_protection.

Pinterest Plugin

Our page uses social plugins from the social network Pinterest, operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).
When you visit a page containing such a plugin, your browser establishes a direct connection with Pinterest’s servers. The plugin transmits log data to Pinterest’s server in the USA. This log data may include your IP address, the address of the visited websites that also contain Pinterest features, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies.
For more information on the purpose, scope, and further processing and use of the data by Pinterest, as well as your rights and options to protect your privacy, please refer to Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy.

5. Analytics Tools and Advertising

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses “cookies,” which are text files stored on your computer to analyze your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
The storage of Google Analytics cookies is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both the web offering and its advertising.

IP Anonymization

We have enabled the IP anonymization feature on this website. As a result, your IP address will be shortened by Google within member states of the European Union or other contracting states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of the website operator to evaluate your use of the website, compile reports on website activities, and provide additional services related to website and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting the settings in your browser software; however, we would like to point out that you may not be able to use all features of this website to their full extent in that case. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to Data Collection

You can prevent the collection of your data by Google Analytics by clicking the following link. An opt-out cookie will be set that prevents the collection of your data on future visits to this website: Disable Google Analytics.
For more information on how Google handles user data in Google Analytics, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Data Processing Agreement

We have entered into a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics. This allows reports to be generated that contain information about the age, gender, and interests of the visitors. This data comes from Google’s interest-based advertising and third-party visitor data. This data cannot be attributed to any specific person. You can disable this feature at any time in the ad settings of your Google account, or you can generally prevent Google Analytics from collecting your data as outlined in the section “Objection to Data Collection.”

etracker

Our website uses the analytics service etracker. The provider is etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, Germany. From the data, usage profiles can be created under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of your internet browser. Cookies allow your browser to be recognized. The data collected with etracker technologies will not be used to personally identify visitors to our website without the explicit consent of the individual and will not be merged with personal data about the holder of the pseudonym.
etracker cookies remain on your device until you delete them.
The storage of etracker cookies is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymous analysis of user behavior to optimize both the web offering and advertising.
You can object to the collection and storage of data at any time with effect for the future. To opt out of data collection and storage of your visitor data in the future, you can obtain an opt-out cookie from etracker using the following link, which will prevent etracker from collecting and storing visitor data from your browser: https://www.etracker.de/privacy?et=V23Jbb.
This will set an opt-out cookie called “cntcookie” by etracker. Please do not delete this cookie if you wish to maintain your opt-out. For more information, please refer to etracker’s privacy policy: https://www.etracker.com/de/datenschutz.html.

Data Processing Agreement

We have entered into a data processing agreement with etracker and fully comply with the strict requirements of the German data protection authorities when using etracker.

Matomo (formerly Piwik)

This website uses the open-source web analytics service Matomo. Matomo uses so-called “cookies,” which are text files stored on your computer to analyze your use of the website. The information generated by the cookie about your use of this website is stored on our server. The IP address is anonymized before storage.
Matomo cookies remain on your device until you delete them.
The storage of Matomo cookies is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymous analysis of user behavior to optimize both the web offering and advertising.
The information generated by the cookie about your use of this website will not be shared with third parties. You can prevent the storage of cookies by adjusting the settings in your browser software; however, please note that in this case, you may not be able to fully use all the features of this website.
If you do not agree with the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie will be placed in your browser, which prevents Matomo from storing usage data. If you delete your cookies, this will result in the deletion of the Matomo opt-out cookie. The opt-out must be reactivated if you visit our page again.

WordPress Stats

This website uses the WordPress tool Stats to statistically evaluate visitor traffic. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.
WordPress Stats uses cookies, which are stored on your computer and allow an analysis of the use of the website. The information generated by these cookies about the use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.
“WordPress Stats” cookies remain on your device until you delete them.
The storage of “WordPress Stats” cookies is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in the anonymous analysis of user behavior to optimize both the web offering and advertising.
You can set your browser to be informed about the setting of cookies and allow cookies only in specific cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of our website may be limited.
You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser with a click on this link: https://www.quantcast.com/opt-out/.
If you delete the cookies on your computer, you will need to set the opt-out cookie again.

Google AdSense

This website uses Google AdSense, a service for embedding advertisements by Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdSense uses so-called “cookies,” which are text files stored on your computer and allow an analysis of the website’s usage. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons allow for the analysis of visitor traffic on these pages.
The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of ad formats is transmitted to a server of Google in the USA and stored there. This information may be shared by Google with Google’s partners. However, Google will not associate your IP address with other data stored by you.
The storage of AdSense cookies is based on Art. 6 Para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both the web offering and its advertising.
You can prevent the installation of cookies by adjusting the settings in your browser software; however, please note that in this case, you may not be able to fully use all features of this website. By using this website, you consent to the processing of the data collected about you by Google in the manner and for the purpose described above.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device capabilities of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature allows Google Analytics Remarketing audiences to be linked with the cross-device features of Google AdWords and Google DoubleClick. This way, interest-based, personalized advertising messages that were tailored to your previous usage and surfing behavior on one device (e.g., smartphone) can also be displayed on another of your devices (e.g., tablet or PC).
If you have given the appropriate consent, Google links your web and app browsing history with your Google account for this purpose. This way, personalized ads can be shown on any device where you are logged into your Google account.
To support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target audiences for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The summary of the data collected in your Google account is solely based on your consent, which you can give or withdraw at Google (Art. 6 Para. 1 lit. a DSGVO). For data collection processes that are not merged with your Google account (e.g., if you do not have a Google account or have objected to the merging), the data collection is based on Art. 6 Para. 1 lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.
Further information and the privacy policy can be found in Google’s privacy policy at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords, an online advertising program by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use what is called Conversion Tracking. When you click on an ad placed by Google, a cookie is set for Conversion Tracking. Cookies are small text files that the internet browser stores on the user’s computer. These cookies expire after 30 days and do not serve to personally identify users. If the user visits specific pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer gets a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected through the Conversion Cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page containing a conversion tracking tag. However, they do not receive any information that would allow them to personally identify users. If you do not want to participate in tracking, you can opt out of this use by disabling the Google Conversion Tracking cookie through your internet browser settings. You will then not be included in the conversion tracking statistics.
The storage of “Conversion Cookies” is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offerings and its advertising.
For more information about Google AdWords and Google Conversion Tracking, please refer to Google’s privacy policy: https://www.google.de/policies/privacy/.
You can also configure your browser to be informed about the setting of cookies, allow cookies on a case-by-case basis, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be restricted.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is used to check whether the data input on our websites (e.g., in a contact form) is made by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visit, or mouse movements made by the user). The data collected during the analysis is transmitted to Google.
The reCAPTCHA analysis takes place completely in the background. Website visitors are not informed that an analysis is taking place.
The data processing is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated scraping and spam.
For more information on Google reCAPTCHA and Google’s privacy policy, please visit: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website uses the Facebook Pixel for conversion tracking, provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
This allows the behavior of page visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook advertisement. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and helps optimize future advertising campaigns.
The data collected is anonymized for us as the website operator, and we cannot draw conclusions about the identity of users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook may use the data for its own advertising purposes, in accordance with Facebook’s data use policy. This allows Facebook to serve ads on Facebook pages as well as on external websites. We, as the website operator, cannot influence this use of data.
For further information on Facebook’s privacy practices, please visit: https://www.facebook.com/about/privacy/.
You can also deactivate the “Custom Audiences” remarketing feature in the ad settings area: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do so, you must be logged into Facebook.
If you do not have a Facebook account, you can disable Facebook’s interest-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

Newsletter

Newsletter Data

If you wish to receive the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. Additional data will only be collected on a voluntary basis. We will use this data exclusively for sending the requested information and will not share it with third parties.
The processing of the data entered into the newsletter subscription form is carried out exclusively based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, email address, and their use for sending the newsletter at any time, for example, via the “unsubscribe” link in the newsletter. The legality of the already completed data processing remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter, after which the data will be deleted. Data stored for other purposes (e.g., email addresses for the members’ area) will remain unaffected.

MailChimp

This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
MailChimp is a service that can organize and analyze the sending of newsletters. When you enter data for the purpose of receiving the newsletter (e.g., email address), this data is stored on MailChimp’s servers in the USA.
MailChimp is certified under the “EU-US Privacy Shield”. The Privacy Shield is an agreement between the European Union (EU) and the United States, which ensures compliance with European data protection standards in the USA.
With the help of MailChimp, we can analyze our newsletter campaigns. When you open an email sent by MailChimp, a file (a so-called web beacon) contained in the email connects to MailChimp’s servers in the USA. This allows us to determine whether a newsletter message has been opened and which links have been clicked. Furthermore, technical information is collected (e.g., the time of access, IP address, browser type, and operating system). This information cannot be attributed to the respective newsletter recipient. It is solely used for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients.
If you do not wish to be analyzed by MailChimp, you must unsubscribe from the newsletter. We provide an unsubscribe link in each newsletter message. You can also unsubscribe directly on the website.

Newsletter2Go

This website uses Newsletter2Go for sending newsletters. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.
Newsletter2Go is a service that can organize and analyze the sending of newsletters. The data you enter for the purpose of receiving the newsletter is stored on Newsletter2Go’s servers in Germany.
If you do not wish to be analyzed by Newsletter2Go, you must unsubscribe from the newsletter. We provide an unsubscribe link in each newsletter message. You can also unsubscribe directly on the website.

Data Analysis by Newsletter2Go

With the help of Newsletter2Go, we can analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked. In this way, we can identify which links were clicked the most.
Additionally, we can recognize whether certain predefined actions were taken after opening/clicking (conversion rate). For example, we can determine whether you made a purchase after clicking on the newsletter.
Newsletter2Go also allows us to categorize the newsletter recipients into various groups (e.g., by age, gender, or location). This helps us better adapt newsletters to specific target groups.
For more detailed information on the features of Newsletter2Go, please visit: https://www.newsletter2go.de/features/newsletter-software/.